• Liza Shashenkova

What makes an Interior Design business SUSTAINABLE & why are they VITAL?

An Excellent Question:


Why is it that we hire interior designers to create homes that look good but hesitate when it comes to renovating a home that also DOES good?


The Brilliant Answer:


There has always been one key problem within our sector and it lies within the word “sustainability” itself. It does not conjure up the most glamorous thoughts; tree hugging residents, grainy textures, second-hand beds and a significant sacrifice of comfort. Since the hashtag began to gain traction some years back, it has been marketed as a complex idea which has led many consumers to label products & services as “unsexy” or even “dim”. It is no wonder that our community has not even scratched the surface when it comes to conquering green living. No one ever said a fusion of exceptional design with something that is built to last is an easy one to tackle!



A Remarkable Solution:


We are here to take this problem by the horns and challenge the perspectives of both our clients and our audience. We not only want to be seen as a service provider but as a powerhouse that is committed to providing an educational experience and encourage a collective shift in consumer habits. Sure, legislative change is necessary to encourage big businesses to re-evaluate their practices but it also starts with each one of us individually and it is up to us to make the right choices.


Take a peek at the image above and below. Not too bad, huh?



Allow us to run through some of our production practices as well as our key business principles that will help towards a healthier planet. We keep fingers crossed that our fellow designers will also be reading this. Please do not categorise us as competitors but use this as a source of inspiration so that together we can take a step in the right direction.


The Beauty Is In Buying Locally



We have a really BIG problem when 70% of us think that buying second-hand is sustainable whereas only 43% of us think buying locally is sustainable. Allow us to clear up some confusion here: this is as big of a misunderstanding as thinking the term “sustainable” and “eco-friendly” are the same thing. They are not!

If we were to start buying locally, the benefit on the environment would be monumental within just a matter of days. Your product will not have to travel far to get to your home, lessening the impact caused by transportation. Just think about how many Amazon packages are unnecessarily flying around the globe right now! Brings some perspective, does it not? Kings Design has developed a business model for even the pickiest design connoisseur. Not only is our warehouse located conveniently in West London, able to serve UK residents but everything we produce is infused with the genius of Italian Design and German Engineering. Now, is it really necessary to wait for that bulky delivery from Europe?



Please do not get me wrong: buying second-hand is better than buying new items but have you considered if those second-hand goods have been made in an environmentally friendly way? No matter what, every little effort helps when it comes to building a more eco-conscious world, therefore it is our duty to raise awareness about different kinds of sustainable actions you can take today.


With Great Responsibility Comes Great Power


Introducing another little juicy stat: 49% of us agree that business owners should be responsible for making their products AND packaging more sustainable. If we are honest, we would love to see this percentage higher but this is certainly a good start!


All of a sudden, the Kings Design warehouse has become an arena where we say “NO” to plastic in any shape or form. It is not just about the kitchen units we produce or the lovely wardrobes we build, but we experienced our own awakening to becoming truly conscious about the effects a business like our has on the environment as well as on society. (Yes yes, even our packaging does not give us an excuse to rely on plastics). But it does not stop there!


When you pick an interior design firm or a supplier, do you pay attention to their green practices? Let’s give you a little perspective shift!



Please note, this is not some cheap effort to push a hard sale. Truth is, we just truly understand that if producers and their suppliers do not take the necessary steps, we will remain tap dancing on square one for a very long time. Kings Design selects suppliers that share our dedication to a brighter future. What is so great about that, you ask? It allows us to not only position ourselves as your typical design firm but as innovators in our field, expanding our creativity to the maximum, creating an enriching culture for our employees and getting to know some remarkable partners. Let us share these two prime examples:


MEYER: Their distribution process does not produce that toxic liquid waste, they also eliminate unnecessary packaging and continue to invest in low-carbon vehicles.


James Latham: They have an active partnership with Forest Forever, a campaign by Britain’s timber industry to help safeguard the forests of the world. Want to know something that's even cooler? Their inspiring company culture calendar dedicates time to thinning, pruning and brash clearing to open up woodlands for the public to enjoy.


Always Give Back From Where You Take



In the spirit of Kings Design, we saved the best for last; the most poetic part of our business as well as the final stage of our neat eco-friendly cycle of a single interior design project. A few of our colleagues have recently become completely obsessed with the trending social experiment that is ClubHouse and what has been wonderful about the experience is learning that many other sustainable brands also eagerly embrace a similar practice.


So, we got your briefly acquainted with our partners, but let us give you a very warm introduction to TreeAid; a non-for-profit we proudly continue to support, donating 1% of our income from each and every project. To summarise, TreeAid work with communities in the drylands of Africa to tackle poverty and the effects of the climate crisis by growing organic greens, improving people's incomes, restoring and protecting the land.



It is not about taking the initiative to support a charity, it is about selecting one that beautifully intertwines with what we do. On purchasing our furniture, our clients will always be reminded that they are providing food and incomes to those communities as well as protecting the environment for their children and grandchildren.


When you guys have a second this weekend, read some of their stories (this is one of our favourites; the Wof Washa project). It is one of those powerful pieces of content that deserves the Number 1 page on Google and it is guaranteed to stir something inside each and everyone of you.


Final Note: these are not the only sustainable habits we have taken on. Stay tuned as we unravel our journey into going green!


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