• Liza Shashenkova

The RAW TRUTH about Sustainable Living! EVERYTHING YOU NEED TO KNOW!

First things first, we were pretty disappointed to see so few of you viewed the following instagram post here. Clearly, hardly anyone read the caption! We are well aware that the platform is more congested than the M25 on a weekday but this was our most important message yet! Last year, we started our sustainability journey. This year, we have trumpeted our new philosophy like there is no tomorrow!


Why not, right? (we humbly thought) Just like any other eco-friendly company, we had the best intentions at heart until…It hit us…



On further inspection, we realised that the majority of the public are simply overwhelmed by the “go green”movement. The whole preaching approach when human beings are so afraid of change is clearly not helping the situation at hand. No wonder we have a looming climate crisis with no simple solution! With that said, it is our turn to actually start inspiring you guys whilst keeping your boundaries at the forefront. Everyone loves Tesco’s legendary slogan: “every little helps” - what if we debunked some myths for you and instead of assuming everyone should be passionate about sustainability, actually show you some fun, fashion-forward baby steps you can take without having to turn your world upside down?



1. Myth: I Can Forget About Plastics, Right?


We prefer not to play the role of Captain Obvious, but reducing plastics within your home is awesome! Even if that does not sound appealing, just waving goodbye of those single-use plastic bottles does plenty. But avoiding the stuff altogether? Our factory went plastic free this year - you can take our word for it, it was not an easy transition! We really admire our fellow activists but instead of waging a war against plastics, why not mention that if you live in the UK and dispose of plastics properly then it is pretty unlikely to end up in the sea? We have plenty of easy-to-use waste disposal system solutions for your kitchen that will effortlessly blend into your daily habits.



And why is it only plastic? All types of waste are not great for the environment! Avoid that single focused hype and just ensure you buy beautiful, durable furniture from a manufacturer that does not produce waste. At the end of the day, if you are very concerned about the impact of plastic pollution, there would be more benefit from getting involved in a beach cleanup but simply making the right choices as a consumer can be a glorious heroic gesture from your part.



2. Myth: Supporting Local Manufacturers Is Limiting.


You guys are sitting there now and thinking “oh come on, you said this last week!” We are not lacking in originality, we just love sharing fun facts (just check out our Twitter) and this one is a gem!


But before we get into that, let us talk about US (earthlings!) before we venture into the carbon emission territory. COVID-19 has already caused a mass cognitive shift in how we engage with one another and the world around us. As each and everyone of us walk down our local high-street, did you not take time to look around and consider supporting your local businesses and community? You know, the little guys who had the toughest time staying afloat? The city, the region, the country you live in is part of your identity and these local businesses form part of your idea of “home”. Sure, international companies are fun but if you want your residence to tell your authentic story, allow the local manufacturer to help breathe that story into your walls, your kitchen, your chairs, your cupboards, your carpet, your bedroom.



Back to our original rant, a well-known study has found the benefits of recycling your plastic are small compared to the impacts of flying: that is tons of co2 per piece of fancy foreign furniture that you can probably find domestically. In order to make up for these imports, you would be looking at spending the rest of 2021 growing your own food, walking everywhere and saying no to any further purchases.



3. Myth: Sustainable Homes Are Unappealing


Since when? We struggle to understand where this idea came from unless we are rolling solely with the idea that the target audience are tree-hugging hippies in tin houses or those awful solar power structures from the 70s come to mind. Feast your eyes on our Projects Page and the interior images in this blog and be the judge of that!



The idea of a “beautiful home” is subjective but there are plenty of charming, well-planned homes of different shapes and sizes, from adorable little dwellings to net-zero luxury homes. To elaborate this point even further, a well-made interior space that responds to the environment has this authentic quality about it when it comes to assessing the overall spirit and aesthetic which is beautiful in itself.


4. Myth: Green Homes Just Sound Expensive


We saved the BIG one for last! This is potentially the biggest misconception in green building and eco-friendly construction history.



It seems that everyone is put off by the initial price tag: sustainable homes do require opting for a pricer range of furniture, some smart technology and more complex systems than your average home but let us look at it another way. Everyone admires a savvy investor, am I right? There is nothing a savvy investor does better than consider the long-term. So think about it now: a home that is designed by a team who understand sustainability offers much better value when life-cycle costs are taken into consideration.


Have you considered your current energy costs? Those hefty bills that come through your letterbox every month? Sustainable homes designed by the right people can save the homeowner money over times. Wouldn’t it be nice to have materials that do not need to be replaced or require much maintenance? Plus, the savings on energy and water bills can provide significant paybacks over time.



Golden Rule: Whenever you eco-consciously design a space, it doesn’t have to be an entire perimeter but even the smallest choices can contribute to the wellbeing of our planet. Why? Because despite us being stubborn creatures of habit, there is nothing our soul craves more than giving back what we take.